Personal Brand & Image Management Consulting

Maximize Your Personal & Professional Presence


Socially Smart and Savvy


It's Your Blog - Image Consulting Blog


Confidence, Credibility and Polish through Transformational Wardrobe, Color and Image Consultations - Newsletter





Association of Image Consultants Counselle of Image Management




About Toby


“Image can lead to prosperity in business or your dream promotion. It can significantly prepare you to be hired for your perfect job. Image can improve your marriage, attract a special person or fulfill other personal and professional goals. Your image holds tremendous influence. Your image matters.”
~ Toby Parsons, "Socially Smart & Savvy", Thrive Publishing, 2012



Tobyy Parsons - It's Your Image
Toby Parsons

Helping Women Shine!


Toby Parsons creates confidence, credibility and polish through transformational wardrobe, color and image consultations. She works with women in Olympia, Silverdale, Poulsbo and on Bainbridge Island to develop and manage their personal and professional brand, empowering them to shine at home and lead in the workplace. Her clients rely on her perceptive ability and proven skills to increase their presence and communicate their authentic, personal brand. Her unsurpassed commitment to them is Toby’s hallmark.


Engaging Audiences


From MOPS to corporate, Toby presents customizable programs and workshops in Kitsap and Thurston Counties. An authentic, engaging and empowering speaker, Toby shares social, psychological and practical image secrets. Her dynamic programs and hands-on workshops inspire participants to take action and apply strategic image principles to produce immediate, positive results.


Experienced Image Professional & Business Woman


Toby Parsons is the founder and owner of It’s YOUR Image and is a Conselle Institute of Image Management affiliate. She is an etiquette, manners & civility instructor affiliated with Final Touch Finishing School and is a contributing author of, Socially Smart & Savvy, a personal image book for women. Toby is a certified wardrobe consultant and has earned a certification in Fashion Retail and Marketing.


Devoted Family Woman & Friend


Toby enjoys spending time with her family and close friends. Passionate about improving the lives of women, Toby also enjoys, art galleries, community music performances, dancing and kayaking.


Image Consultant for Women


“I was so bored with myself and life in general. In very short order, Toby put me together with my true self. Her expertise is truly unsurpassed. I highly recommend her. She is a gifted and caring Image Consultant who is most organized and efficient in every way. Better than a face lift; She gave me a 'Life-lift'.”


~ Marilee, Art Consultant



"My consultation with Toby was very eye opening. I will definitely approach my wardrobe purchases differently from now on. I wish I would have done this a long time ago!"


~ Joy, County Lead Recording / Licensing Clerk



“If you are looking to establish or enhance your professional image, or that of your employees or company’s image, I highly recommend Toby Parsons of It’s Your Image. She is an engaging speaker who understands the importance of a company’s brand image and a professional working image in the business world. Through great examples in an informative presentation, Toby provided our associates with valuable information directly applicable to banking professionals.


She stressed the importance of making a great first impression, especially in today’s competitive market, and presented on various topics including dressing for success, image breakers, and various personality styles. As banking professionals, it is important that our associates and company are taken seriously. Toby helped our employees see the impact we make with the image that we portray. She is an excellent business partner with a passion for helping people and businesses succeed, and I would highly recommend her as your image and brand consultant.”


~ Crystal Prida, Executive Assistant/Project Manager First Citizens Bank



“Thank you so much for the wonderful presentation. The girls all told me how much they enjoyed it. Mrs. Cummings said you were the 'Julie Andrews of etiquette'! She loved the presentation as well. I was glad that a mom was there so she can now explain to the other mothers that it is so much more than just what fork to use. I hear etiquette belittled a lot and equated with snobbery, and I try to explain its importance in society and how it ties in with our faith, but after hearing the presentation, Mrs. Cummings will really be able to underscore the importance of civility and that it is not about snobbery, but about charity towards your neighbor. Maybe you need a class to convince parents why they need to teach their children etiquette!”


~ Peggy Gagliardi



“What a treat to experience YOU today and the Gagliardi's home! I learned many things that are sure to make living with others and myself much more pleasant. I also learned that people really are destined to do particular works with their lives. You are such an embodiment of the ideals you espouse; I am truly inspired to keep learning about what makes me ME!”


~ Rebecca Cummings